Tech Mahindra Recognized as Fastest Growing Organization in ‘Brand Strength’ by Brand Finance | Business


NEW DELHI–(BUSINESS WIRE)–January 26, 2022–

Tech Mahindra, a leading provider of digital transformation, consulting and business reengineering services and solutions, has been recognized as the fastest growing brand by brand strength among the top 15 service brands by Brand Finance, the world leader in brand valuation. . Its brand value has seen robust growth of 45% over the past two years and jumped to $3 billion, alongside an improvement in brand strength from AA- to AA+. Tech Mahindra is also ranked among the top 7 global brands in terms of brand strength.

Over the past year, Tech Mahindra has strengthened its brand presence globally to deliver on its “Connected World” promise. Connected Experiences’. True to its reputation as a “brand with purpose,” the company has consistently established itself as a leader in sustainability, people-centricity, and the preferred partner to drive the digital transformation agenda with its promise of NXT.NOW ™ to customers in all industries.

Harshvendra Soin, Global Chief People Officer & Head of Marketing, Tech Mahindra, said:“The past two years have been unprecedented and disruptive in many ways for the IT and digital industry, and building a brand with purpose has become even more critical. The only way to survive and thrive in this landscape is with brand equity – giving our partners, customers, employees and all stakeholders a reason to choose and trust us, so staying grounded in the brand’s purpose becomes essential for any organization to remain desirable for its customers and the communities it serves, while making it resilient to any adversity or disruption.This growth in the strength of our brand is a testament to our ability to live our Rise values ​​and drive meaningful change on the ground.

Tech Mahindra recently became the only Indian company in the world to receive the Terra Carta Seal from the Prince of Wales for its commitment to creating a sustainable future. Additionally, the brand remains committed to becoming carbon neutral by 2030 and net zero by 2050 to create a greener and more sustainable future. At the same time, the company is devoting time, effort and resources to limit the negative impact of COVID-19 on communities through initiatives like #ResolvetoRise to drive meaningful action on the ground.

David Haigh, CEO of Brand Finance, said:Tech Mahindra, with its updated “NXT.NOW” framework, emphasizes digital transformation offerings for its global customers. Its brand value has grown 45% over the past two years through aggressive growth in high CAGR industry verticals, while ensuring the brand retains customer loyalty. We expect the company to continue its investment in the brand as it targets the next stage of growth by investing in innovation, new verticals and geographies. We observed that the Tech Mahindra brand balanced growth in brand strength and remained relevant with targeted initiatives in the areas of sustainability, diversity, effective brand building and cloud transformation .

Tech Mahindra continues to expand its digital capabilities into new geographies and industries through strategic acquisitions and with active participation in the WEF, it has consistently emphasized the need to intelligently adopt next-generation technologies to improve human capacities and sensitivities and the transition from a traditional to a circular and sustainable economy.

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SOURCE: Tech Mahindra

Copyright BusinessWire 2022.

PUBLISHED: 01/26/2022 12:00 PM / DISK: 01/26/2022 12:02 PM

Copyright BusinessWire 2022.


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