Bangalore, Karnataka, India Plant-Based Yarn Sarees (NewsView) Indian ethnic clothing brand TATA’s Indian ethnic clothing brand Taneira has unveiled ‘Vegan Visions’, an innovative range of plant-based yarn sarees in collaboration with TENCEL™ LUXE today at Luxe by Eden, Cunningham Road, Bangalore. The event was hosted by Mr. CK Venkataraman, Managing Director, Titan Company Limited, Mr. Ambuj Narayan, Managing Director, Taneira and Dr. Pranesh Sridharan, Commercial Manager – Asia-Pacific, Middle East and Africa, TENCEL ™ LUXURY .
This range of sarees woven from this innovative yarn, brings together the harmonious union of nature and technology that envelops you in elegance. The yarn’s unique filament gives the sarees a celestial luster reminiscent of silk while infusing it with lightness for a graceful and comfortable drape. Backed by a scientific temperament, the strength of new age yarn is a unique attribute that gives it a long lifespan. Speaking about this remarkable initiative, Mr. Ambuj Narayan, Managing Director of Taneira, said, “At Taneira, as we continue to bring the traditional weavings made of pure and natural fibers from over 100 bunches across India under a same roof, we recognize that our consumers are also progressive in their outlook and exploring new lifestyle choices. Innovation is our ally to develop products adapted to these contemporary lifestyles. And Vegan Visions – a range of sarees designed for evening and formal wear, featuring a new plant-based yarn called Tencel Luxe, is a committed step in our effort to keep up with changing consumer needs. As Dr. Pranesh Sridharan, Commercial Director – Asia Pacific, Middle East and Africa Region, TENCEL™ LUXE, added: “TENCEL™ LUXE is the first innovation in the natural filament yarn industry after more than 40 years . It comes from a vegetable base. It has a luster like silk and is very durable. Its strength allows the addition of any amount of surface ornamentation. Taneira’s line of Vegan Visions sarees truly celebrate this innovation. Starting at a range of INR 4,999/- to INR 7,999/-, the Vegan Visions range offers a mix of vibrant tones and patterns, and is an ideal choice for work, party and evening wear. The collection is available in selected Taneira stores and on the brand’s official website www.taneira.com. The invitation-only launch event saw visible excitement from guests including saree lovers and fashion and lifestyle patrons and influencers dressed in finery adorning various designs with a contemporary twist intercut with music pleasant and platters of flavors. About Taneira Taneira, the women’s ethnic clothing brand of Titan, the Tata Group company, offers unique pieces through sarees, dress fabrics and ready-to-wear kurta sets made from pure fabrics and natural materials sourced from over 100 weaving clusters of India, celebrating diverse textiles and handicrafts: the best of India under one roof. Taneira aims to provide rooted yet progressive Indian women with exclusive design, diverse workmanship and authenticity of craftsmanship. The products cater for all occasions a woman would like to adorn herself for – festivals, weddings and special occasions. The brand offers a unique and relaxed browsing experience with knowledgeable staff in 11 cities and 26 stores across India. Launched in 2017, Taneira now has 26 stores in Delhi, Noida, Hyderabad, Bangalore, Mumbai, Pune, Chennai, Jamshedpur, Vadodara, Lucknow and Kolkata. Taneira is also available online with worldwide delivery at www.taneira.com.
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