Posted: September 7, 2022, 7:32 a.m.
Last update on: September 7, 2022, 07:07h.
The mix of sports betting and sports media tightened up a bit on Wednesday thanks to a few announcements involving PointsBet.
The Australia-based sportsbook operator has announced that former NFL quarterback-turned-analyst Ryan Leaf will join the company as host of a college and professional football show. The Straight Line with Ryan Leaf debuts on Thursday and will be available on all podcast providers as well as PointsBet’s social media feeds and gaming app.
Leaf, who has also been named a PointsBet Ambassador, will discuss the latest college football and NFL news and provide betting analysis and trends. He was previously an analyst for ESPN.
“I am delighted to join the PointsBet team as we work together to produce premium football content over this upcoming football season.” said Leaf. “With PointsBet’s focus on live betting options and their top-notch user experience, the decision was easy. I look forward to using my knowledge of the game in new and exciting ways that regularly connect me with sports fans and bettors.
Joining PointsBet is the latest chapter in Leaf’s personal turnaround. He was drafted second to Peyton Manning in the 1998 NFL Draft, but his career ended after just four seasons with the San Diego Chargers and Dallas Cowboys. He developed an addiction to painkillers and was eventually arrested on various drug and theft charges which resulted in him serving time in prison.
Leaf has since become a motivational speaker sharing his story of addiction and recovery.
The new PointBet studio will open in October
In addition to announcing the new Leaf show, PointsBet also announced that it will be opening a new digital studio next month in Manhattan to develop premium content. The plan is to produce several shows on a weekly basis.
PointsBet USA CEO Johnny Aitken said the company believes providing content such as The Straight Line is an essential part of a bookmaker’s operation.
Bettors are increasingly turning to sports betting to provide them with high quality entertaining and informative content, and with the unveiling of PointsBet Studio we are able to produce and manage content in-house tailored to the user. of PointsBet”, Aitken said.
PointsBet is not the only bookmaker looking to develop more original content. Earlier this month, FanDuel renamed TVG to FanDuelTV, expanding the horse racing network’s reach to include sports betting shows and live sports broadcasts. FanDuel has also launched a companion streaming service to go along with the network.
The newsletter also debuts on Thursday
Ryan Leaf’s show won’t be the only content PointsBet will debut on Thursday. The bookmaker has also announced a partnership with Front Office Sports to create a three times weekly newsletter called Hustle which is designed to be a “digital destination for bettors looking for an edge,” the two companies said in a statement Wednesday.
The news was first reported last week by Axios.
Hustle is designed to help PointsBet attract a wider audience and increase engagement with its punters. It will initially operate on Sundays, Mondays and Thursdays, but is expected to eventually operate up to five days a week.
“We are delighted to be able to contribute our expertise in developing and executing a personalized newsletter for one of the leaders in the sports betting category,” Andrew Budkofsky, Chief Revenue Officer of Front Office Sports, said in a statement on Wednesday. a statement. “Millions of people will now be able to benefit from a professionally produced newsletter offering incredible insight and perspective on betting.”