What to grow? How to grow?
By Monica E. Oss, President and CEO
There is certainly no end to the demand for health and social services at this time. Given this situation, one would think that healthcare provider organizations would be in an excellent strategic and financial position. But this is not the case. In this issue of OPEN MINDS Management Newsletter, we present a comprehensive “how-to” guide to performing a market-driven service line portfolio analysis to help management teams make tough decisions about which service lines have the greatest sustainability for their organizations.
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Service Line Portfolio Analysis – The Process and Use in Strategy
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By Joe Naughton-Travers, Ed.M., Managing Editor, Management Newsletter
Service line portfolio analysis and a good understanding of the market help your management team make decisions about what type of investment to make in your current service lines and what new service lines you can offer to complement your current portfolio and for which there is a market need. . It also identifies service lines that are worth maintaining and should be considered for closure.
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Using Service Line Analysis to Make Decisions
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By Joe Naughton-Travers, Ed.M., Managing Editor, Management Newsletter
This article focuses on useful matrix tools to advance the service line strategy discussion, including profitability, market risk-reward ratio and service diversification – advanced tools for ongoing portfolio management . While there are many matrix models that can be used, the four views of service line data that we use most often are the mission-profitability matrix; the market growth and market share matrix; the risk-reward matrix; and the risk diversification matrix.
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By Joe Naughton-Travers, Ed.M., Managing Editor, Management Newsletter