Patrons more willing to give, Broadway Grosses back

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November 1, 2021 –

With new data released this week by the Broadway League, a clearer picture of Broadway’s reopening is emerging – and the signs are encouraging for sites around the world. So far, Broadway has performed to an audience at 85% capacity – this is slightly ahead of what survey data suggests it would have been, based on the security measures currently in place. so that an audience can sit down for a Broadway show. In other good data news this week, we have survey data below indicating that patrons’ willingness to give to arts organizations is at an all-time high in years – good news for the many organizations that continue. struggling to recover financially from the past year and a half.

Social report

Following the resumption of performances on Broadway and the first performance of Emilie Kouatchou as Christine, Phantom saw a big bump in the “talk about” metric. Wicked also saw a little bump celebrating her 18th birthday on Broadway.

BroadwayWorld Announces New Improved Stage Door

BroadwayWorld is excited to announce today the new and improved Stage Door platform, featuring an all-new design and new features, allowing your favorite artists to offer more virtual services including video screams, lessons virtual meetings, meetings and greetings, etc.

Industry Pro Newsletter: Customers More Willing to Donate, Broadway Grosses ReturnsBroadway League will bring in Grosses

In a reversal of an earlier decision, the Broadway League will begin publishing a weekly gross revenue report for the remainder of this season. Along with this news, a few updated stats came along, including that since reopening, Broadway shows have performed at over 85% capacity for 174 performances between 26 shows. In response, BroadwayWorld has relaunched our coverage of the grosses on the site.

Willingness to give up almost 7%

IMPACTS has tracked patrons’ willingness to donate to cultural institutions, and this year their survey found that the percentage of people willing to donate to a performance-based cultural institution is the highest in the past 7 years. After a difficult end to the year last year for many institutions, this is a sign of relief. Many people feel more secure in their finances and have seen their savings and cash flow increase to levels they have never seen before.

In Chicago, nearly half of small theaters have yet to reopen

While digital performances of some groups continue, nearly half of Chicago’s smaller theater companies have yet to reopen for in-person performances, according to recent data released by the Donnelley Foundation. For many of these businesses, they cite the risk of having to close a second time as too high to try and reopen until they are absolutely certain they are safe. The Donnelley Foundation provides unrestricted grants to the Chicago storefront theater community – theaters with budgets under $ 1 million – a group particularly vulnerable to the risks associated with reopening too soon.

Industry Pro Newsletter: Customers More Willing to Donate, Broadway Grosses ReturnsMayor of Blasio declares October 26 Dramatic Bookstore Day

Last week, the mayor of New York Bill de Blasio stopped by the Drama Book Shop to feature the store with a city quote celebrating the store’s return and declaring October 26, 2021 as “Drama Book Shop Day”. Members of the new team of owners, including Lin Manuel-Miranda, were on hand to accept the citation.

One’s feast? Not so easy in the era of COVID-19

While many sites try and continue to support social distancing – especially in states like Florida that don’t offer the same type of security warrants as New York City where everyone is masked and vaccinated – this creates a situation where it is increasingly difficult to secure a seat as a single spectator, as this creates loopholes for theaters trying to sell seats in contained “pods”.

Industry Pro Newsletter: Customers More Willing to Donate, Broadway Grosses ReturnsConcord Theater and Really Useful Group extend their partnership

Andrew Lloyd WebberReally helpful group and Concorde Theaters extended their long-term partnership last week. Concord will continue to represent the RUG catalog for amateur and professional performance rights in North America.

Manhattan Theater Club announces new commissions and more

The Manhattan Theater Club announced a new order list for new plays and musicals last week, as well as the launch of the Inaugural Groundworks Lab, designed to be a year-round incubator for work in progress.

Industry Pro Newsletter: Customers More Willing to Donate, Broadway Grosses ReturnsThe work of anti-racism on Broadway

Earlier this year, many high profile Broadway insiders gathered to take part in Edify Broadway presented by the Harriet Tubman Effect Institute. Together, the predominantly white group of directors had a space to ask questions, process and begin to learn more about the ways their work in the past may have been harmful and how they can evolve into a fair and anti-racist future.

Apple’s privacy changes mean adjustments to your marketing plan

When Facebook announced its earnings last week, the company noted that Apple’s new privacy policy makes it harder for its advertising platform to target specific users based on their interests. For advertisers, that means costs go up to reach those consumers through Facebook – and a more efficient use of funds could be to use marketing from platforms with an established audience that you are already trying to reach. .

Win a ticket to the TheatreMakers Summit

Returning for its 5th year, this event brings together some of the biggest luminaries in the theater industry for a virtual gathering on November 6 and 7. With a long list of great speakers, you won’t want to miss it – and you can earn a free registration by clicking the link above.

Add your show to our regional events calendar

As the audience prepares to return to in-person performances and your company strives to market your own comeback, be sure to have your next shows on our regional event calendars. Ads are free, with boost options available. Get your show listed now!

BroadwayWorld Stage Mag – A Fully Interactive Show Program

The digital solution to your entertainment programming needs – want to see what’s possible? Discover Stage Mags for off-Broadway Blindness and for Next On Stage Season 3! Then start building yours at stagemag.broadwayworld.com.

Want more information on marketing options with BroadwayWorld? Request a media kit here and a member of our sales and marketing team will get back to you shortly.


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