AUSTIN, Texas, May 31, 2021 / PRNewswire / – Khoros, an award-winning leader in digitally-focused customer engagement software and services, in partnership with Talkwalker, the first business listening platform, to publish Smart SocialÂ® Report, Volume 3, revealing how brands should engage and market to Gen Z audiences. The Smart Social Report is a Khoros series that showcases the latest trends in social media marketing to help educate social media managers and the digital strategies of marketers.
Drawing on data and knowledge from Khoros and Talkwalker’s technologies, the Smart Social Report, Volume 3, focuses on the growing importance of Gen Z as an influential force driving economic impact. Find out how Gen Z, those born between 1997 and 2012, engage online and what matters most to them to deliver the digital customer experience they expect.
The main lessons and trends highlighted in the report include:
- Generation Z has the power: As true digital natives and with purchasing power ranging from $ 29 billion at 143 billion dollars per year, Generation Z has a big influence on brands and other generations: where to go, how to spend money and the latest trends.
- Buy now, pay later – The pandemic has changed the way consumers shop, and for Gen Z, convenience and affordability are essential. Online shopping experiences continue to increase and new payment methods have become increasingly popular, such as the âbuy now, pay laterâ model. In fact, Khoros and Talkwalker’s analysis showed that the past three months accounted for 36% of the total âbuy now, pay laterâ conversations over the past year.
- Gen Z cares, and brands should too: Gen Z are a socio-political group, so understanding the issues that preoccupy them is important to creating impactful marketing that resonates with them. The priority for this group includes environmental sustainability and goal-oriented brands that reflect their individual values ââand beliefs.
- Take action with Gen Z: Discover the best practices for staying relevant and on-trend in the digital landscape.
âToday’s consumers expect brands to deliver personalized experiences to them along their journey, knowing exactly who they are, what they want and what they value. This is especially true for Gen Z, a generation shaping the way other generations engage with brands and spend. their money. Social and digital engagement solutions are key to knowing what will resonate with this audience in order to create more profitable campaigns, lasting relationships and create customers for life, âsaid Catherine calvert, CMO at Khoros.
“It is essential that brands act on the real-time trends that matter most to consumers, especially as it relates to Gen Z, whose purchasing power has increased over the past year,” said Elena Melnikova, Marketing Director of Talkwalker. “Our report, in partnership with Khoros, reveals the trends that will enable forward-thinking marketers to adapt and improve their strategy for 2021 and beyond.”
The release of the Smart Social Report, Volume 3, follows the announcement of the new Khoros and Talkwalker in-depth listening partnership, included in the Spring Innovation version of Khoros. The partnership enables customers to leverage Talkwalker’s powerful software platform to discover, understand and derive the most valuable insights from social, online and conversational data.
To find out how to reach Gen Z and make sure your brand stays trendy, download the Smart Social Report, Volume 3 here. For more information on Khoros’ digital customer engagement platform, including its social media marketing and listening solutions, visit khoros.com. More information about Talkwalker can be found at talkwalker.com.
More than 2,000 global brands, one-third of the Fortune 100 companies, leverage the power of Khoros’ award-winning customer engagement platform to create lifelong customers. Our innovative business solutions ensure success in digital customer service, messaging, chat, online brand communities and social media management. Combined with our industry-leading services, Khoros enables brands to connect with their customers throughout their digital journey. Khoros powers over 500 million daily digital interactions and harnesses AI to turn those interactions into information and action.
Recognized nationally and locally as one of the best places to work, Khoros has 10 offices around the world and Vista Equity Partners is its largest investor. For more information visit khoros.com.
Talkwalker is an enterprise listening company that helps the world’s largest brands generate revenue by activating the voices of their customers. Through our AI-powered platform, we collect data from the conversations taking place around your brand – online, in the media and within your business – to discover, understand and leverage the insights of people. consumers.
Over 2,000 companies around the world are already using this conversational intelligence to protect their brands, measure the impact of their campaign and identify what drives purchasing decisions. Build relationships with consumers and help make them popular brands around the world.
Talkwalker has offices at Luxembourg, new York, San Francisco, Frankfurt, Singapore, Paris, Tokyo, London & Milan, with more than 400 employees around the world. It is also the home of Talkwalker Alerts, a free alert service used by more than 500,000 communication and marketing professionals around the world.
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