BCN + R released its 2020 Dark Camera Sales Trend Report


BCN + R, one of the largest electronic product sales databases in Japan, released a 2020 trends report. While the industry as a whole struggled, it reveals that Nikon is specifically in a difficult position in the market.

For those who are not familiar, BCN Ranking (BCN + R) describes itself as a sales database that collects and aggregates actual sales data from PCs, digital home appliances and more from leading retailers on a daily basis. home electronics and online stores nationwide.

Although the report covers the market as a whole, BCN + R devotes a large part of it to reviewing the numbers for Nikon. While the camera company has a firm 44.8% share in DSLRs – good enough for second overall – it holds an abysmal 6th place share in mirrorless cameras with just 4.3%.

This report comes after Business journal in Japan cited that Nikon has only 7.5% of the total market share of mirrorless cameras in the country, so see figures from BCN + R – which are indicative of a segment, although a significant segment of the total market – not entirely surprising.

Interchangeable lens mirrorless cameras account for nearly 70% of the entire interchangeable lens digital camera market in Japan, so despite Nikon’s strong performance in DSLRs, its very small slice of the pie in type Clearly more popular mirrorless should be of concern. combined with the knowledge that its strongest foothold is in a very small market segment. In addition, Nikon also saw its ranking among integrated lens cameras drop from first to fourth place between 2019 and 2020. Canon takes the top spot in sales in DSLRs and compact cameras, while Sony opens the way in the field of interchangeable mirrorless lenses.

As has been reported, 2020 has been a very difficult year for all camera manufacturers. According to the BCN + R report, the annual sales volume of all digital cameras fell sharply by 59.6% from the previous year, the highest figure the retailer recorded in 20 years in a decrease from year to year. Nikon, Canon, Olympus (now OM Digital Solutions) and Sony recorded the largest sales declines among all manufacturers, in that order.

The chart above shows that Nikon only registered 36% of sales in the previous year, while Canon registered 55.1%, OM Digital Solutions registered 66.4% and Sony 76.5%. . Fujifilm has established itself as the strongest manufacturer with 91.1% of sales last year compared to 2019.

That said, BCN + R seems optimistic about how Nikon is positioned to get out of this situation, and echoes that it sees no indication that Nikon is considering exiting the imaging market, as some do. reported. With the announcement of the Z9 earlier this week, it seems that hope is not in the wrong place.

(via Digicam Info)


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