Association Member Benefits Advisors acquires Mercer’s Associations Business


Association Member Benefits Advisors (AMBA) has entered into the agreement to acquire the businesses of Mercer’s Associations

AUSTIN, TX, April 1, 2022 /PRNewswire/ — Association Member Benefits Advisors (AMBA), a national affinity-based membership and marketing assurance agency, today announced that it has officially acquired the business of Mercer’s Associations. The agreement was announced in January and will expand AMBA’s ability to serve associations and clients across the country.

This acquisition, combined with the recently announced acquisition of EJS Insurance Services, has resulted in the growth of AMBA to over 1,000 full-time associates. Additionally, AMBA now serves more than 450 affinity groups and works with even more premier partners. AMBA is today one of the largest providers of associations and complementary benefits in the country.

“We are delighted to officially close this acquisition and welcome our new team members, associations and partners to the AMBA family,” said Steve Cardinal, CEO of AMBA. “This acquisition is a perfect fit for AMBA and our continued growth due to the quality of Mercer’s organization and the skills of the employees. We look forward to providing our associations and partners with expanded access to premium products and the best possible quality of service.”

Mercer’s Associations business helps establish AMBA as a leading provider of end-to-end insurance marketing, distribution and administration services for association groups such as retired teachers, educators, cooperatives credit unions, public employees, alumni associations, nursing associations, professional and military associations. associations.

AMBA distributes insurance and other complementary products primarily through an exclusive direct and online network through field agents to associations in all 50 states and Canada. AMBA partners with some of the highest rated insurers in the insurance industry. Working closely with its carriers, AMBA provides access and peace of mind to its customers in the event of a claim. AMBA customers have access to premium products and services including long term care, acute care, cancer, heart, stroke, emergency medical transportation, dental, vision, health insurance, annuities and life insurance.

AMBA is headquartered in Austin, TX. For more information, visit

SOURCE Association Member Benefit Advisors (AMBA)


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